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Canal Plus advertises new 'Canal' logo with TV campaign

Discussion in 'Daily Satellite TV News' started by Herocccam, Nov 28, 2016.

  1. Herocccam

    Herocccam Administrator Staff Member Administrator

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    Canal Plus has announced the start of a new ad campaign for the French market on 27 November. Designed by BETC, the TV commercial is set in a restaurant kitchen and shows TV characters under a chef knife, playing on the analogy that, as in the kitchen, only the best ingredients make great TV. The commercial is the first that features the new Canal logo, which was unveiled by the company in October as part of a refreshed pricing structure launched on 15 November.

    From a brand perspective, the introduction of the new logo coincided with the decision to retire the Canalsat brand and integrate the former Canalsat service under the refreshed channel offering.
     

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