Aiming to optimise and manage advertising inventory across all screens, Vivendi subsidiary and leading French pay-TV provider Canal+ has forged a partnership with premium ad management firm FreeWheel. Canal 30 Nov 2016As part of the deal, Canal+s sales house, Canal+ Régie will integrate FreeWheels solutions to fully unify and manage its linear, live streams and video-on-demand (VOD) content inventory across all screens, hoping to more effectively service its advertiser clients. We now have at our disposal a powerful solution that will allow us to unify all our platforms and offer our brand and agency clients an ultra-premium inventory, explained Canal+ Régie managing director Francine Mayer. FreeWheel is a key partner to our business strategy that will help us deliver an efficient commercial service that will meet the demands of todays advertising market. We are thrilled to have been chosen by Canal+, one of the most highly regarded media brands, from content production to distribution, in the French landscape, added Thomas Brémond, managing director at FreeWheel Europe. This partnership represents an important milestone for FreeWheel as we continue to strengthen our position within Europe and enable premium video publishers to effectively manage their inventory and increase yield within a disrupted and disparate market.