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Eutelsat says satellite reaches 91% of TV homes in MENA

Discussion in 'Daily Satellite TV News' started by Herocccam, Nov 16, 2016.

  1. Herocccam

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    Eutelsat Communications has released the results of its new survey on TV reception modes and trends across the Middle East and North Africa (MENA). It found that satellite in the MENA region remains the backbone of digital TV infrastructure, reaching 56.1 million homes. This represents more than 90 percent of the 61.1 million TV homes from Morocco to the Gulf States.

    Three out of four of the 3.4 million homes in fourteen Arab countries that have adopted satellite over the last three years have preferred the 7/8 degrees West neighbourhood that hosts Eutelsat and Nilesat satellites. Eutelsat says the survey confirms the pole position of Eutelsat’s 7/8 West neighbourhood that enables channels to reach more than 52.3 million homes in fourteen Arab countries, up by 2.6 million since 2014.

    The new wave of growth also reflects 2015’s launch of the Eutelsat 8 West B satellite that has generated a 37 percent rise in High Definition channels and further consolidated 7/8 degrees West as the video neighbourhood of reference in MENA, it said.

    At equal perimeter, there is 7 percent growth in the six Arab countries surveyed in both 2014 and 2016 that represent 76 percent of TV homes in the region. The pull of 7/8 degrees West is driven by a line-up of 1,264 Arabic and international channels, of which 149 are in High Definition, and the diversity and exclusivity of free-to-air content. It said 44 percent of channels are exclusive to this position.

    The survey shows HD is gaining traction, with the number of HD-equipped homes crossing a threshold of 20 million, up from 14.4 million and now accounting for 34 percent of TV homes in the region. This percentage is even higher within the 7/8 West audience (46%). Meanwhile, 50 percent of interviewed panellists were aware of Ultra HD. GfK data reveals that 1.2 million Ultra HD sets were sold by the end of 2015.
     

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