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Facebook testing ads for TV apps with A+E, Tubi TV

Discussion in 'Daily Satellite TV News' started by Herocccam, Nov 7, 2016.

  1. Herocccam

    Herocccam Administrator Staff Member Administrator

    Aug 24, 2016
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    Facebook will from next week start selling ads for TVs with partners A+E and Tubi TV, as part of a general test, Recode reported, adding the company will start delivering video ads on apps that run on set-top boxes like Apple TV and Roku. With the publishers, the ads will be delivered to people who watch videos on those apps, on actual television sets. Facebook says the move is the start of a trial and that it has not yet determined details such as ad format or length.

    In general, the company will use its Audience Network ad network to deliver ads to OTT video apps, just like it does to other publisher apps and websites on desktop browsers and mobile devices. “We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs,” a company spokesperson said. “Our goal is to bring relevant ad experiences to people both on Facebook and off.”

    The trial hopes to bring more targeted ads than most apps have in the past. To achieve this, the company will use the same targeting data, via IP addresses, that powers the rest of its advertising network to the set-top boxes, even though those apps are not directly connected to Facebook.

    Plans are still at the early phase and no ad spots are on sale yet to actual marketers. Instead, Facebook will serve house ads (like its new campaign for Facebook Live), or it will pay to deliver ads from some of its nonprofit partners

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