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HBO, Movistar+ battle for Spanish viewers with Girls' last season

Discussion in 'Daily Satellite TV News' started by Herocccam, Nov 24, 2016.

  1. Herocccam

    Herocccam Administrator Staff Member Administrator

    Aug 24, 2016
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    As HBO’s streaming service readies to launch in Spain, both the US company and Movistar+ are competing to announce the premiere of Girls’ sixth and final season.

    girlsTelefónica’s pay-TV service, which has had exclusivity over the series so far, will now have to share one of HBO’s most-acclaimed shows with HBO España, set to launch in the coming weeks.

    Girls’ US premiere is set for 12 February, the same date as has been announced for its Spanish premiere on Movistar+. However, the actual release will take place a day later, due to the time difference between the two countries. HBO España has also announced 13 February as its premiere date for Girls.

    This will probably be the first of many commercial and marketing clashes between Telefónica’s well-established operator and the newcomer to the Spanish video market.

    Movistar+ has always shown its intention to continue making the most out of HBO’s shows, the exclusivity of which has grown the operator’s audience. Having given up exclusivity for shows like Game of Thrones, the pay-TV player will have to deal with a different commercial scenario once HBO’s video-on-demand (VOD) service is launched.

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