Econet Media's TV channel Kwese Free Sports has begun live broadcasting of Kenya's motor sport rallies, with its first broadcast being aired on 06 November from the KCB Rally at Kajiado County. This is a first for Kenya and for Africa in opening the countrys rising rally sports industry to TV audiences across the continent. The broadcasts will be live-streamed in partnership with Liquid Telecom Kenya, which developed the streaming capacity as part of its rally driver sponsorships programme, and launched rally live streaming on its YouTube platform in July. Kwese Free Sports went on air in Kenya in August, offering sports coverage for free on any set-top decoder or digital TV. It holds exclusive free-to-air rights for the Premier League, the National Basketball Association (NBA), Extreme Fighting Championship (EFC) and the National Football League (NFL). It is now airing in Rwanda and Malawi, and available in Ethiopia, Senegal, Mauritius, Mozambique, Nigeria, Seychelles, Congo DRC, Benin, Togo, Uganda, Ghana, Angola and Tanzania through affiliate channels. The launch of its Kenyan motor sports coverage marks the channels first new African sports content. The broadcasting of the Kenyan rallies follows an eighteen-month development project by Liquid Telecom Kenya, which has seen the Internet Service Provider invest in high-speed, mobile internet connections and filming equipment, aerially and inside rally cars, in order to raise the sports profile. The KCB Safari Rally dates back to 1953, and over the last 60 years has featured leading East African and international rally drivers. However, until the development of the live streaming, it has been viewed by only a few thousand spectators at each rally.