Taiwans MediaTek has become first to market with its chipset-enabled streaming technology that enables users to stream 4K quality generated smartphone video to a 4K-ready TV or set-top box. mediatekcomMediaTek UltraCast extends content transmission standard Wi-Fi Certified Miracast technology by adding the ability to stream 4K content. 4K is increasingly becoming a reality in consumers everyday lives, said SR Tsai, senior general manager, Home Entertainment Business Group, MediaTek. Content, 4K displays and the connectivity necessary to enable these technologies are growing, but the pieces that connect the 4K puzzle enter the market at different times. MediaTek UltraCast is the first technology that bridges the gap between content creation device and large display device, creating a state of the art viewing experience for the viewer. UltraCast will be available on MediaTek Helio series smartphone chipsets and MediaTek 4K Ultra HDTV chipsets. MediaTek is, however, building an open platform that allows users to more easily enjoy all types of 4K content, and the company says it welcomes third-party smartphone, DTV and box component manufacturers to utilise the UltraCast technology. While 4K content is gaining traction in the device market, 4K screen costs remain a deterrent to entering the mainstream, said SR Tsai. By making it possible for users to enjoy 4K content over MediaTek UltraCast technology and leveraging the existing 4K recording capabilities on smartphone platforms and 4K Ultra HDTV, MediaTek can offer a better, more affordable experience and a smart, cost-effective alternative for device makers.