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Premier League inks largest overseas carriage deal ever, with China

Discussion in 'Daily Satellite TV News' started by Herocccam, Nov 20, 2016.

  1. Herocccam

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    Premier League inks largest overseas carriage deal ever, with China


    The English Premier League (EPL) is heading East, with a major carriage deal for TV rights in China.

    premier league redsThe league has signed a three-year contract with Chinese video streaming service PPTV, which the BBC reported could be worth up to $700 million, or $233 million per year starting in the 2019-2020 season. That would make it the league's biggest-ever overseas broadcast sale, worth 10 times more than the league's existing China TV deal.

    The next-largest overseas carriage deal would be with US broadcaster NBC, which paid $1 billion, or $167 million, for six seasons.

    At home, British broadcasters Sky and BT last year agreed to pay a record £5.14 billion for three seasons, starting with the current 2016-2017 campaign. That deal staggered analysts and industry insiders alike, as it represented a combined 70% increase on the previous amount. Many had expected competition from Al Jazeera and Disney to push up bids but only to around the £4.5 billion mark at most.

    The news comes as China embarks on a major push to bring football to the forefront as a sport in that country. Chinese companies, as part of a policy championed by President Xi Jinping, have invested in Manchester City, West Bromwich Albion and Aston Villa, among other clubs throughout Europe, with PPTV owner Suning buying a controlling stake in Inter Milan in June. PPTV also paid $270 million last year for the exclusive media rights to the Spanish soccer league La Liga.

    Xi Jinping has set a target for the nation to be the world's biggest sports economy by 2025.

    The long-term contract will also give certainty to EPL clubs and is the latest indication that the huge growth in overseas TV income, which has gone from zero to almost £3 billion over the past 24 years.
     

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