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Premier League inks largest overseas carriage deal ever, with China

Discussion in 'Daily Satellite TV News' started by Herocccam, Nov 20, 2016.

  1. Herocccam

    Herocccam Administrator Staff Member Administrator

    Aug 24, 2016
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    Premier League inks largest overseas carriage deal ever, with China

    The English Premier League (EPL) is heading East, with a major carriage deal for TV rights in China.

    premier league redsThe league has signed a three-year contract with Chinese video streaming service PPTV, which the BBC reported could be worth up to $700 million, or $233 million per year starting in the 2019-2020 season. That would make it the league's biggest-ever overseas broadcast sale, worth 10 times more than the league's existing China TV deal.

    The next-largest overseas carriage deal would be with US broadcaster NBC, which paid $1 billion, or $167 million, for six seasons.

    At home, British broadcasters Sky and BT last year agreed to pay a record £5.14 billion for three seasons, starting with the current 2016-2017 campaign. That deal staggered analysts and industry insiders alike, as it represented a combined 70% increase on the previous amount. Many had expected competition from Al Jazeera and Disney to push up bids but only to around the £4.5 billion mark at most.

    The news comes as China embarks on a major push to bring football to the forefront as a sport in that country. Chinese companies, as part of a policy championed by President Xi Jinping, have invested in Manchester City, West Bromwich Albion and Aston Villa, among other clubs throughout Europe, with PPTV owner Suning buying a controlling stake in Inter Milan in June. PPTV also paid $270 million last year for the exclusive media rights to the Spanish soccer league La Liga.

    Xi Jinping has set a target for the nation to be the world's biggest sports economy by 2025.

    The long-term contract will also give certainty to EPL clubs and is the latest indication that the huge growth in overseas TV income, which has gone from zero to almost £3 billion over the past 24 years.

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