UK pay-TV provider Sky announced the start of a Christmas advertising campaign to promote Sky Cinema, its premium films offer. This is its first Christmas campaign since its relaunch from Sky Movies. Audiences will be taken through themed advent calendar doors that show the range of movies that will premiere on Sky Cinema throughout the festive season, including Jungle Book, The Revenant, Deadpool and Zootropolis, with a new movie promised each day. The flagship commercial will air during Saturdays X Factor show. The campaign was created by WCRS and directed by Noah Harris.