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]US pay-TV providers lose over a quarter of a million subs in third quarter of 2016

Discussion in 'Daily Satellite TV News' started by Herocccam, Nov 17, 2016.

  1. Herocccam

    Herocccam Administrator Staff Member Administrator

    Aug 24, 2016
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    Comcast xfinity 17 Nov 2016 optYet more research, this time from Leichtman Research Group (LRG), has come in showing just how tough a trading period Q3 2016 was for the US pay-TV industry.

    US pay tv sheds 13 Nov 2016In its analysis LRG found that the 11 largest pay-TV providers in the US — representing about 95% of the market or 93.65 million subscribers — lost around 255,000 net video subscribers in 3Q 2016, compared with a loss of approximately 210,000 a year earlier.

    Looking at the individual TV platforms, LRG revealed that the top six cable companies had 48.8 million video subscribers; satellite TV companies 34.4 million subscribers, including over 900,000 from DISH's Internet-delivered Sling TV; and the top telephone companies 10.5 million.

    The data show mixed trends for each platform. The cable industry was stemming its losses, with the top six providers losing about 90,000 video subscribers in Q3 2016, just over half that in the corresponding period in 2015. Indeed, LRG noted that the top cable MSOs losses were the fewest in any third quarter since 2006.

    However the top phone providers haemorrhaged customers, losing about 375,000 video subscribers in the quarter, compared with a loss of around 45,000 subscribers a year earlier. Over the 12 months, AT&T lost about 1,335,000 U-verse subscribers, while adding 1,207,000 DirecTV subscribers.

    Yet the leading satellite TV providers added subscribers, 207,000 including gains from Sling TV. This compared with a gain of 3,000 in Q3 2015. LRG’s research found that DirecTV's net adds of 323,000 in 3Q 2016 were the most in any third quarter since 2011.

    “The top pay-TV providers lost about 255,000 subscribers in this year's third quarter, a cumulative total that was about 45,000 more than in last year's third quarter,” said LRG president and principal analyst Bruce Leichtman. “Over the past year, the top pay-TV providers (including DISH's Sling TV) lost about 755,000 subscribers - compared to a loss of about 445,000 over the prior year."

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